Collectible diamond jewellery can be difficult to sell. This post will offer some useful tips on how to sell more collectible jewellery to help diamond jewellers in Sydney. The goal is to find customers who want to expand their jewellery collection. Offer an entire collection of collectible ornaments to allure these buyers. Make sure they make a first purchase. After they make a first purchase, follow these steps:
Re-merchandise the collectible ornaments. Display them in different display cases and maintain a theme. For instance, display different colors of ornaments on different days. This would spark interest.
Try to tell a story through your collection. Name every ornament and include some words from the maker regarding how the idea came to his mind or something similar. This would add uniqueness to them.
Track sales. Send emails to your customers informing them about discounts and offers.
Put counter cards inside display cases to keep buyers hooked on.
Display collateral materials with every piece of collectible jewellery. Do not put those materials aside. They can be used to add to the appeal of the jewellery. Collateral materials stacked in one corner of the store do nothing but cluttering the store. Put them to use.
These 5 steps are very important to follow if you want to be one of the best-selling diamond jewellers in Sydney.